"This was the best purchase I made in years.
It was all of the benefit of having a creative director without the big time commitment and big ticket price that allowed me to reflect upon my brand with someone to empower me to take action."
004/ NOT NOT
brand & RETAINER
Strategy, visual identity, and on-going creative direction for Daryl, a Notion expert and artist.
Daryl is an artist & notion architect who is the epitome of multi-hyphenate. She desired a brand that could balance the soul and structure dichotomy of her brand. We selected a name and crafted a visual visual system that honors her third-culture background, personal style, and the depth she brings to her work.
Daryl walked away with a clear path forward, not just for the immediate future of her brand, but for the long run as Not Not grows into what she’s been envisioning.
After her rebrand, we worked together in my Creative Direction Retainer to refine and launch her newest product, The Office— a creative operating system in Notion. From brainstorming sessions to copy development to landing page creation, Daryl’s clarity and execution both grew exponentially as a result of having me in her corner.
